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TI innovation strategy- How encouraging innovation internally led to development of DMD chips?

About Texas Instruments

Texas Instruments (TI) designs, manufactures and sells analog and embedded semiconductors in sectors such as industrial, automotive, personal electronics, communications equipment, and enterprise systems.

The Idea and Implementation

Dr. Larry Hornbeck, a company’s researcher led a team to create the Digital Micromirror Device (DMD), an optical micromachine that powered some of the versatile display technologies. The motive was to create a device that modulated light rather than imaging it. In 1991, Hornbeck received the first patent for the DMD design, and soon the DMD chips were integrated into Digital Light Processing (DLP) projectors. The digital cinema projectors were able to light up 70-foot screens.

Results

DLP Projectors set the industry standard by being employed in the movie industry and were successful in reducing the size and cost of digital projectors. Dr. Larry Hornbeck won an Emmy for his Outstanding Achievement in Engineering Development. 

This story goes on to how a culture of innovation can reap great benefits for both the employees and the organization. Quickly capturing ideas and implementing them is what innovative culture is about. If you want your organization to have an innovative culture as well, you need to get your hands on idea capture tools like Inspire Ip which can help your organization in completing the full idea cycle – from ideation to implementation(not to mention patent filing too). Get your hands on the tool today!

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