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Apple Innovation strategy: How an aeroplane loo break inspired the swipe to unlock feature?

About Apple:

Founded in 1976, Apple Inc., is an American technology company that makes computers, smartphones, tablets, computer accessories, and software. The company achieved fame in the personal computer business and popularized the graphical user interface.

The Idea and Implementation:

In 2005, Freddy Anzures, who was a member of the iPhone’s original design team first found the idea of “Swipe to Unlock” while he was traveling in an airplane.  The thought struck him when he needed to use the restroom on a flight. While locking the door of the restroom, he was impressed by how simple it was to lock and unlock the door as all he had to do was swipe.

Freddy’s suggestion became one of the primary elements of the groundbreaking iPhone after he collaborated with a group of Apple engineers

“It was the idea, and then the process.”– Freddy Anzures.


Apple filed a patent application for this technology in 2005. This concept became an instant success and until recently it was a part of iPhones. 

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