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Ford Innovation strategy: The idea behind turning condensed water into On-the-Go H2O

About Ford:

Ford Motor Company, started in 1903, is an automobile manufacturing company. It manufactures, markets, and services electric passenger and commercial vehicles.

The Idea and Implementation

Doug Martin, a Ford Engineer, came up with the idea of producing drinking water from condensed water coming out of the car’s air conditioning system. He came up with the idea when he noticed a few droplets of water falling from his car. The condensed water was purified before being sent to a tap near the gearbox. Doug along with his colleagues built the prototype for the process. During the research, he discovered that a single vehicle could produce 64 ounces of water in an hour. Ford promoted the vehicles, by the name ‘Try On-The-Go H2O.’

“The real vision is that this idea could eventually help people who don’t have easy access to water, in remote locations such as the Australian Outback, for example. I’m trying to make my twin daughters proud, and make the world a better place for them.”- Doug Martin

Results

On-The-Go H2O eliminated the need for vehicles to take fewer stops during their journey to purchase bottled water, leading to fewer plastic bottles ending up in landfills. Ideas like this, captured at the right time, can reap great benefits for both the organization and the environment around them. Did you know such instances are plentiful where employees came up with amazing ideas that either opened up new business opportunities or an entirely new market segment for organizations? Your employees might have similar ideas too, and you’re missing out by not capturing them. Idea management software like InspireIP can help you. Get your hands on the trial version for free here!

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