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How embracing intrapreneurship culture at Hindustan unilever took the company to new heights?

About Hindustan Unilever Limited (HUL)

Hindustan Unilever Limited (HUL) is a fast-moving consumer products company. It is a provider of food, home care, personal care, and refreshment goods with 50+ brands under its portfolio.

The Idea and Implementation

Due to the global financial crisis, HUL’s performance stagnated and its share price dropped in 2009. This is when Nitin Paranjpe, CEO of the company, chose to launch the first experiment that aided the organization’s intrapreneurship culture. He initiated adding 5 lakh points of sale every year while expanding the company’s network to include mom-and-pop shops in remote areas of the country. He also initiated other relevant programs such as reverse mentoring where young coworkers mentored older coworkers on social media and helped them become more tech-savvy.


Nitin Paranjpe demonstrated his ability to connect with evolving Indian consumers. He and his team’s intrapreneurship mindset prompted the company to form a strategic collaboration with Tata Docomo to distribute Tata Docomo’s sim cards in the rural areas of the country along with lowering the company’s expenses.

The intrapreneurship culture had a positive impact on HUL overall, both in terms of culture and revenue. Organizations like HUL are aplenty, whose CXOs were quick to build a culture of innovation and the businesses benefitted immensely from them. Want to know more about these organizations and what they did differently? We publish two such innovation stories on our blog, every week. You can read them by subscribing to the blog by filling out the short form below.

Recommended Read: The best idea management software to facilitate innovation for your organization.

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