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Lego innovation strategy: How did a creative employee’s idea cut the chaos at Legoland?

About Lego

Founded in 1932, the LEGO Group is a Danish toy manufacturing company. The company is primarily known for making LEGO-brand toys, which are largely made from interlocking plastic bricks. They have retail outlets in Europe, North America, and Asia. The company has also built several Legoland amusement parks across the world.

Idea Capture and Implementation:

At Legoland, customers frequently faced the problem of long queues. Children and their guardians had to wait in line for a long period of time prior to the ride, resulting in chaos. A Legoland employee on the front lines felt sorry for these parents and decided to act. The employee made things simpler for both parents and employees by proposing the placement of tables with Lego pieces in the center of these queues.


This innovation strategy radically transformed the Legoland customer experience, and it all came from a frontline employee who had been dealing with the issue daily. The leadership team had never considered this since they had never witnessed the situation personally. 

Recommended Read: Why you should be listening to your frontline employee ideas?

Employees have never failed to present such creative ideas and thus, capturing ideas from employees is one of the major contributors to every business’s growth. If you’re not capturing your employees’ ideas, you are losing out. Stop losing with the help of idea management software like InspireIP. Get your hands on the tool today, for free. 

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