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Amazon innovation strategy: The idea behind Amazon prime Air

About Amazon.com

Amazon.com, Inc. is an American multinational technology company that focuses on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as “one of the most influential economic and cultural forces in the world”, and is one of the world’s most valuable brands.

Idea and Implementation

Ever ordered something on Amazon and wished it was delivered to you superfast? Not in a week, a couple of days, the next day, or the same day, but within 30 minutes of ordering

Thanks to the idea of Amazon’s Daniel Buchmueller, prime air has become a reality. 

Amazon’s Prime Air is a delivery system that uses drones to deliver products within thirty minutes. In 2013, Daniel Buchmueller, a Software Engineer of the company co-founded Amazon Prime Air with Gur Kimchi. Amazon promoted Daniel from software engineer to Engineering Manager to lead Amazon Prime Air’s “Fly” team.

“I started Amazon Prime Air: What started as an idea over coffee with Gur turned into a real, full-blown Amazon project. If you are passionate about UAVs, embedded programming, robotics, we should talk.”- Daniel Buchmueller.

Results

In 2016, Amazon had its first successful Prime Air drone delivery and aerial delivery is assumed soon will be a successful business for the company. 

In June 2019, the FAA granted Amazon Prime Air a Special Airworthiness Certificate for training and research of its MK27 drone. In August 2020, the company received an FAA Part 135 air carrier certificate. The same year, Amazon began trials in several rural areas in Oregon and California, which were still ongoing as of April 2022, with about 30 different products available for delivery. 

Prime air drone delivery will change the way customers shop online. With super fast delivery options, people would rather prefer to shop from the comfort of their homes and this might cause an impact on brick-and-mortar stores. But there is still a long time before we can see the ripple effect. What can brick-and-mortar stores do to avoid getting impacted? There are a lot of things that can be done, and the best people to help them navigate are their employees. Believe it or not, frontline workers are much more aware of the problems faced by a business and what can be done to thwart them. How do you listen to your employees’ ideas?

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