Skip to content

Facebook Innovation Strategy: How they capture ideas for new features and functions?


Table Of Contents:

If you’ve been looking for whether idea and innovation management can bring you any good results or not, this article might help in the decision.

The Facebook innovation strategy is a great example of how to capture innovative ideas within the organization. The fact that Facebook was able to capture the best of its feature ideas through hackathons is commendable.

Facebook, an online social media company now known as Meta, offers services related to online social networking. Its ecosystem includes platforms like WhatsApp and Instagram.

Facebook’s innovation strategy focuses on conducting regular hackathons, resulting in new features.


Related Read: A Complete Guide to Idea Management Software


Giving employees a platform to innovate

Facebook fosters a culture of innovation internally, encouraging employees to experiment, take risks, and pursue bold ideas.

It attracts top talent from diverse backgrounds and disciplines to drive innovation across the organization.

Undoubtedly, hackathons help ramp up intrapreneurship within an organization

Since its early days, Facebook contributed a lot of nights to hackathons. If someone wanted to stay up all night and build a prototype, they always could. 

The first official hackathon was a 20-person event. Since then, it has grown in numbers. All of Facebook’s staff, which comprises engineers, designers, and even its cleaning crew, come together to create a prototype of their product idea.

In fact, during one of these hackathons, an intern came up with the idea of “tagging in comments.”

When the intern presented it at the forum, everyone’s reaction was the same—they couldn’t believe that someone hadn’t built this yet.

It was shipped to 100% of users within two weeks!



Related Read: Facebook Innovation: The Idea behind Facebook Like button

Acquisitions and Investments

Facebook has a history of acquiring innovative companies that complement its existing services or provide access to new technologies and user bases. For example, acquisitions like Instagram, WhatsApp, and Oculus VR have expanded Facebook’s reach into photo sharing, messaging, and virtual reality, respectively.


Product Diversification

Facebook continually diversifies its product offerings to cater to changing user needs and preferences. Beyond the core Facebook platform, it has developed and launched other services such as Messenger, WhatsApp, Instagram, and more recently, Meta’s Horizon Workrooms, a virtual collaboration platform.


Research and Development

Facebook invests heavily in research and development to explore emerging technologies and develop new features and products. Areas of focus include artificial intelligence, augmented reality, virtual reality, and connectivity solutions (e.g.,


User Experience Enhancement

Facebook continuously seeks to improve the user experience across its platforms through interface enhancements, algorithmic improvements, and the introduction of new features. This includes efforts to combat misinformation, enhance privacy and security features, and personalize content delivery.


Data Utilization and Analysis

Facebook leverages its vast trove of user data to inform decision-making, optimize its products, and target advertising. Advanced data analytics and machine learning algorithms play a crucial role in understanding user behavior and preferences.


Partnerships and Collaborations

Facebook collaborates with other companies, organizations, and developers to innovate and create new solutions. This includes partnerships with third-party developers for app integrations, collaborations with researchers and academic institutions, and industry partnerships to drive technological advancements.


Long-term Vision and Moonshot Projects

Facebook pursues ambitious long-term goals and invests in moonshot projects that push the boundaries of technology. For instance, its efforts in developing virtual reality, artificial intelligence, and connectivity solutions aim to shape the future of communication and human interaction.



The hackathons have resulted in many brilliant ideas and useful features, including Video, the Like button, Chat, Hip Hop for PHP, and Timeline.

Idea management and having an innovation strategy are the best ways of bringing in all hands for overall organizational development.

For example, Facebook’s innovation strategy helps it add functionalities/features/products to its pipeline by invoking its employees’ intrapreneurial spirit.

It brings forth new kinds of innovations that add great value to the organization. 

You can too benefit from employee ideas by following Facebook’s innovation strategy or holding challenges to spark the creativity that brings forth innovation.

While hackathons are generally held on a quarterly or half-yearly basis, innovation challenges can be held at the frequency of your choice.

What do you need to get started?

Firstly, an effective idea management software that automates everything in the innovation lifecycle.

Secondly, tight cross-firm relationships are bound by an effective innovation program.

Thirdly, we are in the 21st century and you need to understand the growing importance of the CIO’s role in innovation.

Liked our blog? Please recommend us.

Your feedback matters. Share away!

You may also like